Blogging can seem like a form of technology that is elusive to the ordinary business person, but that is far from reality. Online blogs are merely a form of communication between a website owner and the visitors who choose to click on the URL. Make it worth their time by creating informative and entertaining blog posts. Read on to learn how.
Make sure the amount of time between each of your blog posts is similar. This helps readers know when you’ll be posting your next post. On the other hand, if you post two blog entries two days apart, then don’t post another post for a week, people will get out of the habit of reading your blog.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
Make sure that you have SEO friendly themes, plug-ins and templates. This will allow your blog to load very quickly. The faster something loads, the more people are going to be willing to look at it. If a page takes to long to load, more than likely a visitor will just close the page.
Harness the power of web 3.0. The web isn’t just text anymore, so neither should your blog. Use many different types of content to enhance your blog posts. For instance, if you are posting about a trade show in your niche, add a Youtube video of the event so that people can experience it more directly. If you are posting about a new product, include a Flash product demonstration.
Don’t let your posts become long and rambly. Get right to the point. While it is important to provide the depth of detail that your readers are looking for, blogs that are too long and verbose will simply put your readers to sleep. No one expects verbose, Shakespearian depth discourse when it comes to blog writing. They want the whole pizza, not just the toppings!
Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.
Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.
Take the time to apply the techniques learned in this article to your own blogging efforts. You will soon be reaping the benefits of increased sales and more satisfied customers, who feel a personal connection to you and your company. Start blogging today with renewed confidence and a fresh approach.